New Consumer Goods market report from Euromonitor International: "Fragrances in Croatia"

Boston, MA -- (ReleaseWire) -- 07/14/2014 --2013 witnessed further advancement of mass fragrances; prevalent in volume, mass fragrances still comprises the smaller part of value sales in Croatia. Economic troubles forced buyers to reconsider their buying habits, shifting a fraction of them towards mass products.

Competitive Landscape

The two distinctive two of fragrances in 2013 were Avon Kozmetika doo and Procter & Gamble doo. Each concentrates on one price segment: Avon Kozmetika doo places its focus on mass fragrances, where it also clearly leads with its wide portfolio of brands, too numerous to be listed here. Riding the frugality wave, the company landed at 12% value share in 2013. Procter & Gamble doo just marginally behind Avon in shares terms led premium fragrances with brands such as Dolce & Gabbana, Hugo Boss, Puma, Lacoste, Gillette, and Naomi Campbell. This domination in premium fragrances gives the company overall lead over other popular fragrance manufacturers in an otherwise fragmented environment, with 12% value share in 2013.

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Industry Prospects

Although mass fragrances expect continued growth at the expense of premium fragrances, it will happen so slowly that the latter will preserve its domination in value terms over the forecast period. Mass products serve well as entry-level products, but as the younger population progresses financially and strengthen its income; it will gradually shift towards premium products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Croatia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fragrances in Croatia?
- What are the major brands in Croatia?
- What pricing movements are seen across premium and mass fragrances?
- What are the key product development trends?
- How are sales of unisex fragrances performing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Mass Fragrances, Premium Fragrances.

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