Fast Market Research recommends "Adult Mouth Care in Brazil" from Euromonitor International, now available

Boston, MA -- (ReleaseWire) -- 07/17/2014 --Adult mouth care continued to be hampered by regulations which limit the active ingredients able to be sold as OTC, such as cortisone. Therefore, it is very common for consumers to purchase Rx products without a medical prescription as clerks at parapharmacies/drugstores rarely ask for a prescription from them. This competition from prescribed adult mouth care products significantly impacts sales of OTC adult mouth care products. OTC adult mouth care is caught in the middle of a battle between value perceptions versus attributes, due to the fact that these products are relatively expensive compared with regular mouthwash, and their main attributes are not that different from Rx adult mouth care products. Therefore, many consumers prefer to buy regular mouthwash or Rx adult mouth care products instead of OTC adult mouth care.

Competitive Landscape

In 2013, Hypermarcas SA ranked first in adult mouth care with 21% current value share, reaching R$5 million. This leadership was sustained by its brand, Anapyon, which is a very traditional product in the country.

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Industry Prospects

During the forecast period, adult mouth care is projected to record a value CAGR of -2% in constant 2013 prices, to reach R$22 million in 2018.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in Brazil market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Adult Mouth Care in Brazil?
- What are the major brands in Brazil?
- What is the market size of Adult Mouth Care in Brazil?
- What are the major brands in Brazil?
- Is dental care valued in Brazil?
- Do consumers prefer homemade adult mouth care solutions?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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