Fast Market Research recommends "Juice in Switzerland" from Euromonitor International, now available

Boston, MA -- (ReleaseWire) -- 07/18/2014 --Overall off-trade value sales decreased marginally in 2013 as Swiss consumers, in spite of the health and wellness benefits of juice, became more concerned about its high sugar content and began shifting, consequently, to healthier alternatives, such as mineral water. Nonetheless, as balanced diets and general wellbeing remained on Swiss consumers' agendas, juice remained of great interest.

Competitive Landscape

Switzerland's largest retailer, Migros, continued to lead juice, accounting for a 28% share of off-trade value sales in 2013. Ramseier followed with a 21% retail value share. The retailer, Coop, ranked third with a 17% share. Eckes-Granini maintained its fourth position in juice with a retail value share of 11%.

Industry Prospects

The health and wellness trend will continue to be a significant factor for juice product innovations over the forecast period. A greater number of organic, sustainably produced fruit juice products are expected to become available, which will reflect manufacturers' efforts to capitalise on consumer willingness to purchase organic products despite the premium price. As a result, fruit juice is expected to post a CAGR of 1% in volume terms while its constant value CAGR will only be marginally positive over the forecast period.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruit/Vegetable Juice industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fruit/Vegetable Juice in Switzerland market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fruit/Vegetable Juice in Switzerland?
- What are the major brands in Switzerland?
- What are the flavour trends in fruit juice and vegetable juice?
- What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
- What is the key on-trade distribution for fruit juice and vegetable juice in Switzerland?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: 100% Juice, Cereal/Pulse-based Drinks, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

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