Most up-to-date Research on "Chocolate Confectionery - China - July 2014" to its huge collection of research reports.

Albany, NY -- (ReleaseWire) -- 07/15/2014 --Product innovation is key to business growth, since consumers are open towards new and luxurious chocolate flavours and are willing to pay extra for chocolates with health-enhancing benefits. Meanwhile from an execution perspective, manufacturers could resort to launching seasonal flavours and packaging to both maintain consumer excitement and attract new users.

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Table of Content

Introduction

Definition
Methodology
Abbreviations

Executive Summary

The market
Figure 1: China chocolate market, retail volume and value sales, 2009-14

Figure 2: Total China chocolate market retail sales, by volume, 2009-19

Figure 3: Total China chocolate market retail sales, by value, 2009-19

Figure 4: Volume share and value share of China retail chocolate market, by segment, 2013
Companies and brands

Figure 5: Leading companies’ market shares in the China retail chocolate market, by value, 2012 and 2013

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The consumer
Chocolate consumption beyond confectionery

Figure 6: Frequency of eating chocolate and chocolate-based food and beverages, April 2014
Dove has a clear lead in consumer preference, followed by Ferrero and Hershey’s

Figure 7: Favourite chocolate brand, April 2014
Individually wrapped chocolates and tablets/blocks are preferred chocolate formats

Figure 8: Most interested chocolate format, April 2014

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