New Consumer Goods market report from Euromonitor International: "Oral Care in Algeria"

Boston, MA -- (ReleaseWire) -- 07/21/2014 --2013's performance of oral care, although not in the green, still managed to beat average current value growth recorded during the review period of -1%. The category remained influenced by the weak economy and consumers' primary focus on rationing their purchases.

Competitive Landscape

GlaxoSmithKline, Colgate-Palmolive and Saponia led oral care sales in Bosnia-Herzegovina during 2013, with respective value shares of 22%, 19% and 17%. These manufacturers market a wide range of products and have developed superior availability of their products. Since 2012, GlaxoSmithKline overtook two other manufacturers and grew most in value sales terms. Unlike Colgate-Palmolive and Saponia, which focused on cheap products, GlaxoSmithKline offered consumers different brands with different combinations of price and quality, thus appealing to a wider consumer audience.

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Industry Prospects

Manufacturers of oral care market their products in Bosnia-Herzegovina are likely to take an increasingly proactive approach to further market development in the country, educating consumers on the benefits of using some of the less traditional oral care products, such as mouthwashes/dental rinses, dental floss, and power toothbrushes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Bosnia-Herzegovina market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Oral Care in Bosnia-Herzegovina?
- What are the major brands in Bosnia-Herzegovina?
- Which type of toothpaste is most popular?
- How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Browse all Consumer Goods research reports at Fast Market Research

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