Indiegogo push will fund production of ergonomic baby gear

Bay Area, CA -- (ReleaseWire) -- 07/21/2014 --USA made Diaper Clutch gives busy moms control, convenience and access. This was an innovation born of necessity. With this handy and functional design, which is available in multiple designs and patterns, moms and dads can quickly tend to little messes and diaper duty with confidence and ease while away from home. The convenient, ergonomically designed all-in-one clutch has no pouches, zippers or pockets to unlatch or unflap unlike it’s predecessors.

It's not hard to imagine that this design came from moms. Founders, Monica Jacquay and Monica Padilla, decided on the double-entendre name of Sweet Cheeks for their product line. The products they developed join a host of other products created by moms who wondered why a certain product wasn't out there to help them do their jobs more efficiently, and then decided to create the product themselves.

Dads can venture out of the house without a daddy bag and moms can reunite with their favorite purse. This compact essential has all of necessary items to get a parent through a few hours out of the house. The Diaper Clutch provides a large diaper pad for the baby to lie on, storage for diapers, baby wipes and small ointment. The first feature that makes the Diaper Clutch different from the competing portable diaper pads is that it functions with just one hand. Allowing parents to keep a good, safe hand on baby while changing a soiled diaper. The other feature is the baby wipes are always accessible, even when the Diaper Clutch is closed. Parents can stop searching for misplaced baby wipes to quickly tend to little messes.

Parents with more than one child appreciate the efficiency of the Diaper Clutch for its quick and easy use. The Sweet Cheeks Diaper Clutch opens with ease, allowing a parent to change a diaper quickly to be able to still tend to their other child.

Sweet Cheeks has teamed together with Give Together, a non-profit that provides volunteer opportunities for families with little ones as young as two years of age. By participating in such endeavors, children can gain compassion, develop gratitude and learn true acts of kindness while giving back to the community. Give Together is building the next generation of philanthropic leaders. Sweet Cheeks makes a donation to Give Together for every transaction made on the Sweet Cheeks website (www.GoSweetCheeks.com).

The success of the Sweet Cheeks crowdfunding campaign will bring the Diaper Clutch to mass production, ensuring the desired patterns consumers crave are available, and put the Sweet Cheeks Diaper Clutch in retail packaging so that it can be sold in stores.

Crowdfunding
In support of its Crowdfunding campaign, the mom and daughter pair are committed to:
- Buying the materials needed in bulk
- Making the device available through retailers by designing and purchasing retail packaging
- Overseeing quality control to ensure baby-safe standards and best practices are adhered to
- Releasing other products in the product-line, such as the Wet Bag
- Providing all promised perks to reward supporters of the campaign
- Donating to Give Together for every product line purchase

Crowdsourcing
The Indiegogo campaign’s initial goal of $5,000 is currently active and runs through September 6, 2014 at 11:59 Pacific Time. Full details about the Indiegogo campaign including sponsorship and involvement levels can be found at: https://www.indiegogo.com/projects/sweet-cheeks-baby-gear.

FOR IMMEDIATE RELEASE
Media Contact:
Monica Jacquay
PH: 925-858-3003
EM: gosweetcheeks@gmail.com