US Cookware Market and Trends Deep Research Report 2014 : Global Industry Size, Share, Growth , Research Analysis and Opportunities
Researchmoz added a latest research report on"Cookware US 2014"in their database
Albany, NY -- (ReleaseWire) -- 07/22/2014 --cookware market has continued to grow modestly due to consumers’ continued need for cookware and bakeware to facilitate meal preparation tasks. Accelerated category growth can be achieved by focusing on the emotional benefits of cooking as well as positioning cookware ownership as a means to enhance one’s skill and confidence in the kitchen.
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Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
Figure 1: Total US retail sales and fan chart forecast of cookware, at current prices, 2009-19
Market factors
Consumers’ economic outlook has improved
Segment performance
Figure 2: Total US retail sales and forecast of cookware, by segment, at current prices, 2011-16
The consumer
Many consumers enthusiastic about cooking, but overall category sales still modest
Figure 3: Attitudes concerning cooking, April 2014
Most consumers own basic cookware items
Figure 4: Cookware ownership, April 2014
Walmart is most common retailer for cookware purchases
Consumers take a practical approach when selecting cookware
Figure 5: Top cookware/bakeware attributes, April 2014
Cooking and cookware provide both functional and emotional benefits
Figure 6: Attitudes concerning cooking and cookware, any agreement, April 2014
What we think
Issues and Insights
Support consumers in the kitchen
The issues
The implications
Engage with Black and Hispanic consumers
The issues
The implications
Help older consumers rediscover their enthusiasm for cooking
The issues
The implications
Trend Application
Trend: Minimize Me
Trend: Factory Fear
Trend: Immaterial World
Market Size and Forecast
Key points
Sales and forecast of cookware
Figure 7: Total US retail sales and forecast of cookware, at current prices, 2009-19
Figure 8: Total US retail sales and forecast of cookware, at inflation-adjusted prices, 2009-19
Modest growth expected for cookware market
Figure 9: Total US retail sales and fan chart forecast of cookware, at current prices, 2009-19
Forecast methodology
Market Drivers
Key points
Consumer confidence is growing
Figure 10: University of Michigan’s index of consumer sentiment (ICS), 2007-14
Median household income continues to decline
Figure 11: Median household income, in inflation-adjusted dollars, 2002-12
More consumers undertaking home renovations
Figure 12: NAHB Remodeling Market Index
Competitive Context
Small kitchen appliances top competition for cookware
Figure 13: Sales of cooking appliances, by product type, 2011 and 2013
Figure 14: Sales of food preparation appliances, by product type, 2011 and 2013
Segment Performance
Key points
Cookware market is complex
Figure 15: Segment share of total US retail sales of cookware, 2014
Nonstick cookware sales increase steadily
Figure 16: Total US retail sales and forecast of nonstick cookware, at current prices, 2009-19
Stainless steel cookware poised for rebound
Figure 17: Total US retail sales and forecast of stainless steel cookware, at current prices, 2009-19
Anodized aluminum cookware sales fluctuate somewhat
Figure 18: Total US retail sales and forecast of anodized aluminum cookware, at current prices, 2009-14
Sales of other cookware highlights consumers’ exploration in the kitchen
Figure 19: Total US retail sales and forecast of other cookware, at current prices, 2009-14
Interest in baking drives bakeware sales
Figure 20: Total US retail sales and forecast of metal bakeware, at current prices, 2009-14
Cutlery continues to be essential
Figure 21: Total US retail sales and forecast of cutlery, at current prices, 2009-14
Retail Channels
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