Researchmoz added a latest research report on"Hispanics and American Culture and Identity - US - July 2014 "in their database

Albany, NY -- (ReleaseWire) -- 07/22/2014 --While the majority of Hispanics are speaking English and the influence of the American culture in their lives is strong, there are cultural differences beyond language that need to be considered when determining the most efficient way of communicating with them. In order to successfully communicate with Hispanics, it is important for marketers to learn as much as they can about them and be able to put the cultural differences in the right perspective.

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Table of Content

Scope and Themes

What you need to know
Definition

Figure 1: Hispanics by level of acculturation, March 2014

Figure 2: Hispanics’ gender, age, household income, and language spoken at home, by level of acculturation, March 2014
Data sources
Consumer survey data

Executive Summary

55 million and counting

Figure 3: Population, by race and Hispanic origin, 1970-2020
Hispanics’ purchasing power by 2018 is projected to be $1.6 trillion

Figure 4: Purchasing power, by race/Hispanic origin, 1990-2018
Americans, but not typical

Figure 5: Perceived difference of Hispanics (self) versus typical American – difference of top 2 box, March 2014
The acculturation path: from family oriented to individualistic

Figure 6: Correspondence analysis, March 2014
Importance of values and traditions

Figure 7: Importance of values and traditions among Hispanics, by level of acculturation, March 2014
Importance of family

Figure 8: Importance of family among Hispanics, by level of acculturation, March 2014
The importance of Spanish

Figure 9: Importance of Spanish language among Hispanics, by level of acculturation, March 2014
For the majority of Hispanics, this is home

Figure 10: Hispanics’ future plans, by level of acculturation, March 2014
Hispanic culture still strong at bicultural households

Figure 11: People Hispanics spend time with, bicultural Hispanics, March 2014
What we think

Issues and Insights

As more Hispanics speak English, are they being reached by general marketing efforts?
The issues
The implications
With the majority of Hispanics younger than 18 being born in the US, are Hispanic values and traditions in danger of being lost?
The issues
The implications
Entering their circle
The issues
The implications

Trend Application

Trend: Many Mes
Trend: Immaterial World
Trend: Edutainment

Buying Power of US Hispanics

Key points
Hispanics’ purchasing power growth between 1990 and 2018 is projected to be 666%

Figure 12: Purchasing power, by race/Hispanic origin, 1990-2018

Figure 13: Purchasing power, by race/Hispanic origin, 1990-2018

Figure 14: Top 10 states ranked by share of Hispanic buying power, rank by Hispanic share of buying power by state, 2013

Figure 15: Top 10 states ranked by dollar amount of Hispanic buying power, 2013
US household income distribution

Figure 16: Median household income, by race and Hispanic origin of householder, 2012

Demographic Profile of US Hispanics

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