Market for Furniture Retailing US 2014: Global Region Industry Size, Share, Growth , Research Analysis and Opportunities

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Albany, NY -- (ReleaseWire) -- 07/23/2014 --Unmotivated by sales messages, afraid of buying online, and reluctant to spend another $1,000 on furniture before they absolutely have to, furniture retailers face numerous challenges in getting consumers back into stores before their current furniture is worn out. Retailers must find new ways to motivate consumers to visit furniture stores or web presences more often, and once there, inspire them to make a purchase.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

Overview
The market

Figure 1: Total US sales and fan chart forecast of furniture, at current prices, 2009-19
Market drivers
The consumer
Bedroom and living room furniture most likely to be replaced within the last two years

Figure 2: Furniture purchases within the last 2 years, by type, April 2014
Half of all consumers buy furniture to replace broken or worn-out pieces

Figure 3: Reasons for purchasing furniture, April 2014
Consumers seek durability and traditional furniture that will last a long time
In-store displays, retailer catalogs and websites, and the homes of friends and family are the most significant factors that can motivate a furniture purchase

Figure 5: Using this has led to a furniture purchase, April 2014
Consumers’ expectations from furniture retailers highly practical: most do not expect special treatment

Figure 6: Important factors when choosing furniture retailers, April 2014
Asian and Hispanic consumers are more likely to purchase all types of furniture, while Black consumers spend more on furniture

Figure 7: Amount spent on furniture, by race/Hispanic origin, November 2012-December 2013
What we think

Issues and Insights

Furniture marketing efforts focus on sales, but are consumers motivated by them?
The issues
The implications
How can retailers encourage consumers to buy more furniture?
The issues
The implications
Have consumers embraced buying furniture online?
The issues
The implications

Trend Applications

Trend: Return to the Experts
Trend: Sense of the Intense
Trend: Never Say Die

Market Size and Forecast

Key points
A recovering furniture market, poised for continued growth
Sales and forecast of market

Figure 8: Total US retail sales and forecast of furniture, at current prices, 2009-19

Figure 9: Total US Retail sales and forecast of furniture, at inflation-adjusted prices, 2009-19
Fan chart forecast

Figure 10: Total US sales and fan chart forecast of furniture, at current prices, 2009-19

Retail Channels

Key points
Core furniture retailers still dominate, but others grow faster

Figure 11: Total US retail sales of furniture, by channel, at current prices, 2009-14
Furniture store channel continues to lead in share and grow fastest

Figure 12: Total US retail sales of furniture stores, by channel, at current prices, 2012 and 2014

Market Drivers

Key points
Millennial population growth bodes well for furniture market

Figure 13: Population by age, 2009-19
Hispanic population growth a highlight, tend to live in larger households

Figure 14: Hispanic population by age, 2009-19
Growth in Asian, Black, and Hispanic households will benefit the furniture market

Figure 15: Population by race and Hispanic origin, 2009-19
Declining unemployment not enough to boost consumer confidence

Figure 16: Consumer Sentiment Index and unemployment, 2000-13
Wood costs continue to rise, eroding margins
Shifts in home ownership, sales, average home size, and housing starts

Figure 17: Seasonally adjusted homeownerships rates for the US, Q1 2000-14
Home sales trail far behind their pre-recession levels

Figure 18: Houses sold, Total US, 2000-13
Average size of US homes continues to increase, making more space for more furniture

Figure 19: Median and Average Square Feet of Floor Area in New Single-Family Houses Completed, US 2000-13
New home starts continue to increase, paving the way for more furniture purchases

Figure 20: New Privately Owned Housing Units Authorized, but Not Started, at End of Period
Green consumers growth in share may influence furniture purchases

Figure 21: Change in share of green consumer population, 2007-14

Retailer Overview

Furniture Specialists
Aaron’s
Ashley Furniture HomeStore
Cost Plus World Market
Crate & Barrel
Ethan Allen
Haverty’s
IKEA
La-Z-Boy
Pier 1 Imports
Restoration Hardware
Rooms to Go
Thomasville
Value City Furniture
Wayfair and Joss & Main
Williams-Sonoma Inc (Williams-Sonoma, Williams-Sonoma Home, Pottery Barn, Pottery Barn Kids, PB Teen, West Elm, Mark and Graham, and Rejuvenation)
Z Gallerie

Innovations and Innovators

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