Fast Market Research recommends "Jeans in the US" from Euromonitor International, now available

Boston, MA -- (ReleaseWire) -- 07/29/2014 --Coloured jeans was one of the strong growth drivers in women's jeans in 2012 and the early months of 2013. Sales of coloured jeans declined first along the coasts, but remained strong in the many parts of the interior of the US. As the coloured jeans trend faded, designers turned to other looks in order to drive sales, and many found success with coated jeans, which can appear like leather at first glance. Coloured jeans provided many consumers with an introduction to a more elevated style. Many jeanswear manufacturers believe that the further development of patterns and styles is likely to continue. Coated jeans is one aspect of this, but pattered jeans with polka dots, floral and animal prints also experienced strong sales in late 2013.

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Competitive Landscape

Levi Strauss & Co remained the leader jeans in the US in 2013, with an impressive 13% value share, ahead of second placed VF Corp with an 11% share. The Levi's brand benefits from unrivalled brand recognition both amongst American consumers and foreigners shopping in the US. Levi's cemented its position at the top of the jeans category by keeping up with product innovation and selling at a variety of price points to engage consumers of all types. In 2013 the company celebrated the 140th anniversary of its 501 jeans, and for the first time launched non-denim colours. The company's skill in balancing its heritage with trends in the market has kept it on top.

Industry Prospects

Boyfriend jeans began to increase in popularity in 2013, as a pushback against skinny jeans. These slightly baggier jeans are expected be amongst the fashion trends that continue into 2014. Boyfriend jeans are looser than skinny jeans, remaining snug around the thighs before loosening up around the calves, providing some breathing room. Boyfriend jeans are commonly worn slightly distressed to give them an extra edge. Boyfriend jeans can be found at all price points, and top-selling products are expected to include Gap's 1969 sexy boyfriend jeans and Citizens of Humanities Dylan Boyfriend Jeans.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in USA market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Jeans in USA?
- What are the major brands in USA?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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