New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (ReleaseWire) -- 08/04/2014 --Performance sportswear showed the fastest growth in 2013, supported mainly by the increasing popularity of running races, in which people participated more often. Specialised footwear benefited from this trend, as people are aware that running in inappropriate footwear can cause injuries.

Competitive Landscape

adidas and Nike are the most popular sportswear brands in Colombia. Both brands have a long-standing presence in the country through their own stores, as well as distributing through department stores. adidas Colombia, with its brands Reebok and adidas, held a 19% value share in sportswear in 2013. One of the advantages of adidas is the sponsorship of the Colombian soccer team, as well as other local soccer clubs, such as Millonarios and America de Cali, in addition to the availability of other shirts of foreign teams.

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Industry Prospects

It is expected that sportswear will see a value CAGR of 2% at constant 2013 prices to 2018, faring better compared with the review period, when sales were static. Performance sportswear is likely to see the strongest growth over the forecast period, as a result of the increasing interest of Colombians in running, and in general towards practicing sports as a result of the adoption of healthier lifestyles. Outdoor footwear is expected to see the best performance, and is predicted to see a value CAGR of 6% at constant 2013 prices. Outdoor sportswear, although it will maintain a small share within total sales, is expected to see strong growth in the forecast period, as these sports attract mainly young people, who dare to try new experiences.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Colombia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sportswear in Colombia?
- What are the major brands in Colombia?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Browse all Consumer Goods research reports at Fast Market Research

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