New Food research report from Canadean is now available from Fast Market Research

Boston, MA -- (ReleaseWire) -- 08/04/2014 --This report brings together consumer insight and market data to provide a comprehensive brief of the Thai Bakery and Cerealssector. This allows for the rapid identification of key growth opportunities across major Bakery and Cerealscategories and their packaging.

Key Findings

- Exchange rate fluctuations are inducing volatility in sales growth in US dollar terms.

- Bread and Rolls is the largest and fastest growing category in the overall market.

- Age related products and Indulgence seeking behavior is driving Bakery and Cereals consumption in Thailand.

- Private labels are performing well in Thailand, and penetration is relatively high within the Thai Bakery and Cereals market. Retailers in Thailand have heavily promoted and introduced store brands at a lower price, and consumers consider the quality to be almost the same as national brands.

- Film and Trays made of Flexible Packaging are the most commonly used packaging materials in Thailand's Bakery and Cereals market.

View Full Report Details and Table of Contents

The Bakery and Cereals market in Thailand is driven by Bread and Rolls, Cookies, and Cakes, Pastries and Sweet Pies, which together account for more than three quarters of the overall market by value.Positive socio-economic factors such as the high share of the working population, increased urbanization, and growth in disposable income will drive growth in the market. Imported brands will remain in demand owing to their high quality, particularly in categories such as Cookies, Breakfast Cereals, and Savory Biscuits.

Reasons to Get This Report

Companies Mentioned in this Report: Hup Seng Perusahaan Makanan (M) Sdn. Bhd, Thai President Foods Public Company Limited., Perfect Food Manufacturing (M) Sdn. Bhd., General Mills, Inc., Kim Chua Group Co. Ltd., Pepperidge Farm, Incorporated., Nestle S.A., TheKelloggCompany, Useful Food Co.Ltd., Weetabix Limited, Xongdur Thai Organic Food Co.Ltd., Universal Robina Corporation, Mondel?z International, Inc.

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