With the exception of Sweden, there is no other country in the world with the same per capita consumption of smokeless tobacco. In Norway, the consumption of smokeless tobacco was at its highest around the beginning of the 20th century to the 1930s ? this is as far back as the statistics go. Like the rest of the world, the takeover of cigarettes and other smoking tobacco also happened in Norway, especially after the Second World War. The turning point for smokeless tobacco, and what can be called the new era of snus, was the illegalisation of smoking in on-trade outlets in Norway in 2004. From then on, new regulations on smoking have followed each year, making it harder for smokers to smoke freely and thus contributing to growth in smokeless tobacco.