The 12% growth posted by deodorants during 2013 in current terms was one percentage point higher than the growth seen in 2012, mainly caused by inflation. Nonetheless, the impact on volume differs from one product to another. For example deodorant sprays together with deodorant sticks showed positive volume growth rates of 5% and 4%, respectively. Consumer preferences in deodorant formats in Uruguay vary with age as many older consumers shifted from sprays to other formats that are perceived as less aggressive on the skin, such as creams, roll-ons and sticks. Sprays, however, remains the most popular format in the country followed by roll-ons, as it is in these formats where companies have the widest product portfolios and the most value-added options.