Most Belarusians do not consider sun care products as essential, even in hot summers. The key consumers of these products are Belarusian tourists travelling to hot countries. Outbound tourism sees growth in Belarus, with the most popular being trips to countries that offer lots of sunshine. Tourism to countries that are popular holiday destinations amongst Belarusians, such as Egypt and Turkey, keeps increasing. According to the available information from national statistics, the number of Belarusian tourists to Egypt grew to reach an almost 47,000 in 2012 (data for year 2013 is not jet available) from 30,000 in 2011. The number of Belarusian tourists to Turkey grew to reach 67,000 in 2012 from 58,000 in 2011. The number of tourists travelling to Montenegro grew from 4,000 to 7,300 in the same years; to United Arab Emirates from 3,200 to 4,800, to Italy from 5,600 8,900, to Spain from 3,700 to 6,300. This resulted in a rise in consumption on of sun care products. Overall, sales of sun care were stimulated by growing consumer awareness of the importance of protecting skin from sun damage.