Boston, MA -- (ReleaseWire) -- 08/01/2014 -- Much in line with the situation the category has been witnessing since the crisis hit the Spanish economy in 2013, baby and child-specific products recorded a poor performance with sales declining by 1% in value terms. Although it is true that the economy is better off in 2013 compared to the fragile 2012 situation, still the Spanish average consumer is far from feeling the security it felt prior to 2008. Spanish consumers are still showing a conservative expenditure attitude which is dragging the performance of the category as there has been an increasing shift from branded products to private label ones which have a lower unit price.
In 2013, for the first time, a private label range led sales of baby and child-specific products. The leading supermarket chain in Spain, Mercadona, accounted for 18% of total value sales in 2013. Mercadona's private label range operates under the brand Deliplus. The fact that this private label range dominates sales is even more outstanding when acknowledging that 10 years before, the same range only accounted for 5% of sales. Traditionally, Spanish parents tend to give up spending on them to give what they consider the best for their offspring. However, they have been changing their attitude towards this private label range. The importance of other private label ranges is still low in the Spanish market.
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The Spanish economy is expected to see an improvement from 2014 onwards. National and international prospects foresee that Spanish GDP will record a positive growth rate in 2014 of close to 1%. However, the unemployment rate will take longer to notice the recovery of the economy. This fact will emphasise the cautious expenditure attitude that Spanish consumers have developed since the beginning of the economic crisis back in 2008. Baby and child-specific products will record a poor performance, declining by 6% at constant 2013 prices.
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The Baby Care in Spain market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
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Our market research reports answer questions such as:
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- What are the movements in unit prices across categories?
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Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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