Boston, MA -- (ReleaseWire) -- 06/13/2014 -- Cotton wool/buds/pads is one of the most mature categories of tissue and hygiene in Argentina. In 2013 cotton wool buds/pads registered a 2% decline in volume terms as a result of the sharp increase in prices that negatively impacted on demand. In that sense, in value terms cotton wool/buds/pads grew by 29% reaching ARS266 million.
Grupo Estrella SA is the largest company in cotton wool/buds/pads with retail value share of 52% in 2013. The leadership of Grupo Estrella is explained by its diversified portfolio of products in cotton wool like cotton buds and cotton pads. The company brand is Estrella, with a long history and tradition in Argentina.
Over the forecast period, cotton wool/buds/pads is predicted to marginally decline in average retail volume terms, below the CAGR 1% registered over the review period. Cotton wool/buds/pads is a mature category in Argentina and unlikely to register significant growth rates.
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