Boston, MA -- (SBWIRE) -- 07/17/2014 -- Approximately 80,000 people suffer from a form of incontinence in Bulgaria in 2013. Heavy cases of incontinence often require up to three units per day. According to reports presented during the conference of the Association of People with urinary problems, the problem is more common in women with 40% of all women suffering from some form of incontinence. Out of those, 30,000 are fully incontinent. In men, the problem is less common. Only 4% of the male population suffer from incontinence and that is most often associated with a specific urinal condition. Very often, incontinence arises after prostate surgery for men. The biggest cause of incontinence is stress. It is medically claimed that half of all cases are caused by stress. Furthermore, 82% of all incontinence cases are light, while the rest are medium or heavy.

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Competitive Landscape

Palomita remained the leader in 2013, its value sales growing by 5% from 2012. The company was the biggest player in incontinence throughout the review period and in 2013 it had a 16% value share. Palomita has a very strong brand position in incontinence, which opens its way to specialised pharmacies and health and beauty retailers - the most important channels for incontinence products. The company offers its products in three sizes: small, medium and large. Its prices, whilst not the lowest on the market, are competitive.

Industry Prospects

Incontinence volume is forecast to record a 3% CAGR to reach 628,000 units by 2018. This is due to the increase in demographics in need of incontinence care. The population group aged 65+ is forecast to expand by 91,000 by 2018. This is a 7% increase from 2013.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Bulgaria market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Incontinence in Bulgaria?
- What are the major brands in Bulgaria?
- What are the most important channels for incontinence products?
- How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

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