Boston, MA -- (ReleaseWire) -- 05/22/2014 -- Irons in Japan continued to see negative growth in 2013. While premiumisation was seen in some consumer appliances categories such as rice cookers, the trend did not reach irons. The majority of consumers preferred to purchase economy or mid-priced models with standard features while manufacturers increased their efforts in introducing premium priced offerings. As a result, irons experienced a downward trajectory for two consecutive years since 2012.
Euromonitor International's Irons in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2018 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Irons market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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