Boston, MA -- (ReleaseWire) -- 06/06/2014 -- During 2013 current value sales of sanitary protection excluding wipes grew by 5% which was better than the review period. The increase in female population between 12 and 54 years, which increased by 6% between 2008 and 2013, along with the rising participation of women in the workforce, and the innovation, segmentation and strong promotional activity contributed to maintaining price stability and positive performance of the category.
Euromonitor International's Sanitary Protection in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
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Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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