Boston, MA -- (ReleaseWire) -- 07/09/2014 -- Sun care continued to show steady development and growth in 2013 recording 2% current value sales growth. Although many Hungarians still do not pay attention to sun protection, demand for sun care products is steadily strengthening. Manufacturers try to boost sales with frequent innovations and invest in wide distribution of products, since most consumers purchase sun care products once a year, at the beginning of summer. Growth of the category was driven by rising household incomes, since consumers were able to spend on more-sophisticated products as well, not just on basic sun-protection lotions.
Beiersdorf Kft led sales of sun care in 2013 with the Nivea Sun brand accounting for 31% of total value sales. Nivea Sun brand has long traditions in Hungary; people trust in the brand and Beiersdorf maintains stable demand with frequent innovations and advertising. L'Oreal Magyarorszag Kft ranked second with a 19% value share, primarily due to the success of its Garnier Ambre Solaire brand, however its premium brands, namely Vichy Capital Soleil and Lancome Soleil, are also available. Avon Cosmetics was third in ranking with an 8% value share, as its Avon Sun brand was the third best-selling brand within sun care in 2013.
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Sun care is predicted to record steady growth over the forecast period due to Hungarians' strengthening worries about the dangerous effects of the sun and manufacturers' efforts in terms of innovation and promotion. Category growth will be driven by rising incomes as well, thus consumers will afford not only basic sun protection products but also more-sophisticated brands that offer such additional benefits, such as anti-aging or moisturising effect. Unit price growth will remain moderate, thus value sales are expected to increase at a CAGR of 2% at constant 2013 prices.
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Hungary with research from Euromonitor's team of in-country analysts.
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The Sun Care in Hungary market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
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Our market research reports answer questions such as:
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- What is the most common sun protection factor?
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Product coverage: Aftersun, Self-Tanning, Sun Protection.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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