Boston, MA -- (ReleaseWire) -- 06/09/2014 -- As real estate development continues to flourish with urban zones gradually expanding into former rural areas, the demand for surface care has seen an increase in demand. More modern houses are being built to accommodate population increases in urban areas, as well as the resulting growth from economic activity and a greater number of companies. All of these factors contribute to the growth in demand for task-specific cleaning products.
Unilever Group led value in sales in 2013, with a 30% share. Colgate-Palmolive followed closely with a 29% share. This is thanks to the successful distribution of their respective large ranges of multi-purpose surface care products in all retail outlets and a large consumer base to support demand.
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Surface care is expected to perform slightly better over the forecast period. Manufacturers are expected to exploit smaller pack size success which has not been the case in this category so far. Value sales should be encouraged by mid-priced commodities to attract middle and lower income groups. Forecast growth will increase at a constant CAGR of 7%, which is very similar to that of the review period.
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The Surface Care in Cameroon market research report includes:
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