Boston, MA -- (ReleaseWire) -- 06/12/2014 -- In addition to growing brands from companies, such as Pfizer and Prestige Brands, the continued reintroduction of brands that had previously been off the shelves drove growth in 2013 to the highest rate in over a decade. This rate is deceptively high, however, because not only is it lifted by extreme growth rates from brands that are being restocked on shelves for the first time in years, but there are no longer large numbers of recalls that are dragging growth down. Johnson & Johnson recorded growth from its two largest brands, Tylenol and Motrin, in both 2012 and 2013. Novartis, which had recalls in 2012, made an effort to fast-track its analgesics products back onto the market by using third-party manufacturers and also witnessed growth from its largest brand, Excedrin in 2013. The return of these brands is a boon to the category, but it remains to be seen how much longer this growth can be sustained.
View Full Report Details and Table of Contents
Analgesics is closely contested by five main global brand operators, excluding private label. Bayer, Pfizer, Johnson & Johnson, Prestige Brands, and Sanofi held a combined 47%value share in 2013, with Bayer and Pfizer leading the way with 15% and 14%, respectively. Bayer managed to lead the category with three main brands, Aleve, Bayer Aspirin, and Midol.
Analgesics is expected to grow by 9% in value sales at constant 2013 prices over the forecast period to reach US$5.1 billion in 2018. The return of branded products from Johnson & Johnson and Novartis will boost short term growth, while up-and-coming brands from companies, such as Prestige Brands, will help sustain it in the medium term. Private label encroachment will hamper value sales growth, although the return of branded products to the market in recent years is showing that private label penetration may be close to its maximum share level.
Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Analgesics industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
The Analgesics in USA market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Consumer Goods research reports at Fast Market Research
You may also be interested in these related reports:
- Analgesics in Israel
- Analgesics in Indonesia
- Analgesics in the United Kingdom
- Analgesics in South Korea
- Analgesics in India
- Analgesics in Ireland
- Analgesics in Bosnia-Herzegovina
- Analgesics in the US
- Analgesics in Hungary
- Analgesics in Bolivia