Boston, MA -- (ReleaseWire) -- 06/16/2014 -- Asian speciality drinks is the least valuable soft drinks category in Germany. However, an uptrend was seen over the review period, with volume sales growing from 0.1 million litres in 2008 to 0.8 million litres in 2013. The products are not yet well known in the country and so difficult to access.
Asian speciality grocery stores typically sell around 5-7 different brands of Asian speciality drinks, of which Foco from Thai Agri Foods is the dominant one. The brand is available in several variants and accounts for roughly a third of total sales. The brand is followed by Mogu Mogu from Sapanan General Food, which became available at several Edeka outlets in 2013.
Off-trade volume and value sales of Asian speciality drinks are expected to roughly double over the forecast period. This growth will be generated by the wider availability of these products and a growing number of Germans who will buy them for the health benefits associated with certain Asian fruits.
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