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Recently Released Market Study: Dermatologicals in France

New Healthcare market report from Euromonitor International: "Dermatologicals in France"

 

Boston, MA -- (ReleaseWire) -- 06/24/2014 -- Sales of dermatologicals continued to be impacted by rather favourable factors in 2013, such as a growingly wide offering (for instance, in antiparasitics/lice (head and body) treatments), the consequences of switch of Minoxidil 5% to strict OTC in hair loss treatments in 2012, fewer scruples and taboos in haemorrhoid treatments or the impact of weather and outdoor activities on sales of topical germicidals/antiseptics. In addition, the confidence and willingness of French consumers to independently self-medicate with dermatologicals still increases in an ongoing gloomy economic context due to the EU debt crisis. Coupled with heavy advertising investment by the key players, this contributes to keeping this consumer health category afloat.

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Competitive Landscape

With a 16% value share in 2013, Johnson & Johnson Sante Beaute France was the outright leader in dermatologicals. Its nearest contender, Laboratoires Pierre Fabre, ranks far behind with a 10% value share in 2013. This leadership relies on its wide portfolio that includes powerful brands, such as Neutrogena T/Gel in medicated shampoos, Daktarin and Pevaryl in topical antifungals, Gyno-Pevaryl in vaginal antifungals, Alostil in hair loss treatments, Compeed in cold sore treatments, Biafine in topical germicidals/antiseptics and mainly Titanoreine, which scored a hit in recent years in haemorrhoid treatments, according to trade press.

Industry Prospects

Marketers are not too pessimistic about the outlook in dermatologicals. French consumers want to take greater care of their bodies, and, due to continuous information campaigns, an increasing number of potential consumers will become aware of issues related to the skin. In addition, manufacturers know how to overcome the tricky situation of the category that is squeezed between reimbursed Rx products, dermocosmetic products in pharmacies and growingly audacious cosmetic brands in grocery retailers. Dermocosmetics are cosmetic products with a para-pharmacy positioning and available in pharmacies - not included in the consumer healthcare market. Hydralin, Biafine, Biseptine and many other brands show it is possible to keep the loyalty of consumers who prefer the caution of OTC-prescribed products and recruit new ones with pure OTC such as Biseptinespraid or even dermocosmetic new brand variants, like SensiBiafine.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in France market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Medicated Skin Care in France?
- What are the major brands in France?
- What are the most popular formats for acne treatments?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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