Boston, MA -- (ReleaseWire) -- 06/24/2014 -- Sales of dermatologicals continued to be impacted by rather favourable factors in 2013, such as a growingly wide offering (for instance, in antiparasitics/lice (head and body) treatments), the consequences of switch of Minoxidil 5% to strict OTC in hair loss treatments in 2012, fewer scruples and taboos in haemorrhoid treatments or the impact of weather and outdoor activities on sales of topical germicidals/antiseptics. In addition, the confidence and willingness of French consumers to independently self-medicate with dermatologicals still increases in an ongoing gloomy economic context due to the EU debt crisis. Coupled with heavy advertising investment by the key players, this contributes to keeping this consumer health category afloat.
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With a 16% value share in 2013, Johnson & Johnson Sante Beaute France was the outright leader in dermatologicals. Its nearest contender, Laboratoires Pierre Fabre, ranks far behind with a 10% value share in 2013. This leadership relies on its wide portfolio that includes powerful brands, such as Neutrogena T/Gel in medicated shampoos, Daktarin and Pevaryl in topical antifungals, Gyno-Pevaryl in vaginal antifungals, Alostil in hair loss treatments, Compeed in cold sore treatments, Biafine in topical germicidals/antiseptics and mainly Titanoreine, which scored a hit in recent years in haemorrhoid treatments, according to trade press.
Marketers are not too pessimistic about the outlook in dermatologicals. French consumers want to take greater care of their bodies, and, due to continuous information campaigns, an increasing number of potential consumers will become aware of issues related to the skin. In addition, manufacturers know how to overcome the tricky situation of the category that is squeezed between reimbursed Rx products, dermocosmetic products in pharmacies and growingly audacious cosmetic brands in grocery retailers. Dermocosmetics are cosmetic products with a para-pharmacy positioning and available in pharmacies - not included in the consumer healthcare market. Hydralin, Biafine, Biseptine and many other brands show it is possible to keep the loyalty of consumers who prefer the caution of OTC-prescribed products and recruit new ones with pure OTC such as Biseptinespraid or even dermocosmetic new brand variants, like SensiBiafine.
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