Boston, MA -- (SBWIRE) -- 04/24/2014 -- In 2013 the trend of substitution of standard-priced drinking milk consumption with newly emerged economy class drinking milk was observed. This caused a reduction in value sales of drinking milk but not in volume sales. The trend was caused by the popularity of economy drinking milk in polyethylene packaging, for the price of GEL2.00 per litre (at least GEL0.50 lower than the usual per-litre milk price). Economy segment drinking milk was launched by Georgian-Eco Ltd under the brand of Eco-Food...

Euromonitor International's Drinking Milk Products in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Flavoured Milk Drinks, Flavoured Powder Drinks, Milk, Non-Dairy Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Drinking Milk Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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