Boston, MA -- (SBWIRE) -- 08/15/2012 -- In 2011, Hertz maintained its second place in the car rental market, by introducing a number of innovative and convenient services, expanding non-airport locations and carrying out aggressive marketing and communication efforts. The company's main challenge going forward is to secure federal approval to acquire US-based Dollar Thrifty. Through this acquisition, Hertz is hoping to diversify its brand portfolio further and gain substantial market share.

Euromonitor International's Hertz Corp, The in Travel and Tourism (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

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Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Travel and Tourism market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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