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Recently Released Market Study: Ice Cream in Taiwan

Fast Market Research recommends "Ice Cream in Taiwan" from Euromonitor International, now available

 

Boston, MA -- (ReleaseWire) -- 06/19/2014 -- Value sales of ice cream are set to record growth of 4% in current terms in 2013, a comparable rate to 2012. Higher disposable incomes are allowing consumers to turn to more premium brands, such as Haagen-Dazs and Movenpick. This trend accelerated after the melamine scandal for milk powder in China in 2008. After the incident, Taiwanese consumers were very concerned about the safety of products containing milk, such as ice cream. Premium products that offer better quality appeal to local...

Euromonitor International's Ice Cream in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

View Full Report Details and Table of Contents

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Ice Cream market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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