Boston, MA -- (ReleaseWire) -- 07/08/2014 -- An established trend in 2013 was based on the belief that the healthiest alternatives come from natural origins. To that extent, plain water and 100% juice are considered the healthiest. According to market specialists, Peruvian consumers consider those products those that come directly from nature sources to be healthier than other products that offer added functional benefits, such as reduced sugar and reduced fat, because they are considered over-processed. This trend is promoting the development of naturally healthy products and diminishing the presence of over-processed products.
In 2013 Ajeper SA continued to lead the category, accounting for 38% of total value sales, followed closely by Corp Lindley SA with 30%. Both companies have strong brands in their portfolios, such as Cifrut and Frugos respectively. Both companies invest heavily in promoting their brands, with different but appealing strategies. On the one hand, for example, Ajeper SA has positioned its Cifrut brand as a drink for teenagers, and most of its marketing campaigns are directed at attracting them. On the other hand, Corp Lindley SA directs its Frugos brand more at adults and children, and its marketing campaigns appeal to these target bases. Both companies have very efficient distribution networks, allowing consumers to find their brands across the country.
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CAGRs of 3% and 4% in total volume and retail value sales are expected for the period 2013-2018. It is expected that consumers will continue migrating from artificial alternatives to more natural alternatives, moving towards healthier products. To that extent, in the forecast period it will be possible to see that natural alternatives such as nectars (25-99% juice) and 100% juice will be the most representative categories of the industry.
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The Fruit/Vegetable Juice in Peru market research report includes:
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Product coverage: 100% Juice, Cereal/Pulse-based Drinks, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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