Boston, MA -- (SBWIRE) -- 09/26/2012 -- RTD coffee in Norway was characterised by strong growth in off-trade volume and value terms in 2011. This was mainly due to the introduction of Starbucks Iced Latte by Arla Foods A/S Norge in February 2011. Another large player entered RTD coffee in 2010, Kaffehuset Friele AS. RTD coffee is a relatively new and small soft drinks category in Norway, compared to bottled water and carbonates. In 2011, off-trade sales increased by 43% in current value terms and 39% in volume terms.

Euromonitor International's RTD Coffee in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

View Full Report Details and Table of Contents

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the RTD Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Beverages research reports at Fast Market Research

You may also be interested in these related reports:

- Global Ready to Drink (RTD) Tea & Coffee Market - Forecasts up to 2017
- RTD Coffee in Russia
- RTD Coffee in Slovakia
- RTD Coffee in Japan
- RTD Coffee in South Korea
- RTD Coffee in Estonia
- RTD Coffee in Spain
- RTD Coffee in France
- RTD Coffee in Brazil
- RTD Coffee in Greece