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Recently Released Market Study: Weight Management in Nigeria

New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

 

Boston, MA -- (ReleaseWire) -- 06/13/2014 -- Weight management continued to enjoy strong growth in demand due to rising concerns about weight and increasing westernisation. Although in Nigeria weight has traditionally not been considered a negative issue, with growing western exposure the young middle class in particular are more worried about weight. The media image of an ideal person being slim also adds to this new trend. Strong marketing of products by leading players, such as the direct seller Edmark, also drove growth.

Competitive Landscape

Edmark led sales in the category with a value share of 45% in 2013. The company's MRT Complex, a meal replacement therapy product, is quite popular and well distributed. This was also underpinned by the vigorous marketing strategies of its distributors and direct selling agents, who specifically target working consumers, who represent the main consumer group.

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Industry Prospects

Weight management is expected to post a CAGR of 5% in constant 2013 value terms over the forecast period, which compares quite favourably with that registered over the review period in constant 2013 value terms. With a growing young population, which is increasingly westernised, growth should continue to be strong, together withan increasing desire for a slim appearance and healthy body.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Slimming Products industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Slimming Products industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Slimming Products in Nigeria market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Slimming Products in Nigeria?
- What are the major brands in Nigeria?
- What is the market size of Slimming Products in Nigeria?
- What are the major brands in Nigeria?
- Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
- Are slimming teas popular in Nigeria?

Reasons to Get this Report

- Gain competitive intelligence about market leaders

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Browse all Consumer Goods research reports at Fast Market Research

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