Calgary, AB -- (ReleaseWire) -- 01/27/2014 -- Red Cherry Digital Calgary Canada a leading Long Island SEO firm, explains why 2014 will be a successful year for digital marketing and how brands can optimize content marketing and SEO strategies.
According to a January 16th article from Business 2 Community titled “2014 Trends in Digital Marketing,” 80 percent of business-to-business marketers are predicted to increase their digital marketing budget this year. The article says that content marketing, social media, SEO, and other digital marketing methods will see major increases in time and budget.
Google has prompted an increase in high quality content, leaving many businesses with an ultimatum: create better content or fall in rankings. The article says about 73 percent of B2B marketers say that content marketing will be a big part of their strategy this year.
Social media is also a very important part of the content marketing process. The article says social media was found to generate almost twice as many marketing leads compared to trade shows. Along with social media, SEO is an integral component of content marketing. It helps generate leads and promote website traffic.
Dan Carter, vice president of client relations at Red Cherry Digital Calgary Canada, says, changes in Google’s search algorithm and an increase in smart consumers prompted an increase in content marketing. “More than 30 percent of Google traffic for a search term goes to the first link on the page,” he says. “In order to maintain high link rankings, marketing experts and brands have to produce high quality content. Consumers have grown smarter, and they want to read good material. To appease consumers and Google spiders, content generation is typically outsourced to strategic online marketing companies. This is the main reason for the influx in digital marketing services.”
Dan Carter continues, “Today people spend a majority of their time on social media and search engines,” he says. “When people look for a particular item or business, they look online first. That why it is very important for a business to have strong digital and social media marketing.”
Red Cherry Digital Solutions offers a wide range of online marketing services. Some of its services are SEO, SERM, PPC, web development and web designing. In order to ensure the quality of its services, company has made a research cell and hired highly experienced online marketing professionals.
So far, Red Cherry Digital Solutions has provided its services to more than 1000 clients from all over the world. The client retention ratio of the company is over 90%.
About Red Cherry Digital Solutions
Red Cherry Digital Solutions is the search arm of Red Cherry Interactive Solutions Inc. and is Calgary's #1 SEO & PPC Company. Red Cherry Digital Solutions specializes in ensuring that small & medium businesses gets prominently displayed in search results of leading search engines like Google, Yahoo!, Bing and more, to help small & medium enterprises connect with customers searching for what they offer on their website. Some of our clients are https://www.origination.ca/, http://www.actionmarine.ca/, http://actiontree.ca/.
For more information about their Web Design Software, SEO & PPC services, please visit: http://www.redcherryinc.ca/