Calgary, AB -- (SBWIRE) -- 01/17/2014 -- Red Cherry Web Design Calgary, an online marketing company, reveals how Tumblr’s new @mentions feature could boost usability and engagement on the platform.

According to a January 14th Mashable article titled, “Tumblr Introduces @Mentions for Users,” Tumblr finally decided to add @mentions to its pages, a feature many Tumblr users had been demanding for a long time. Tumblr announced this addition in an effort to be more of a social network. Currently, most users and brands consider Tumblr a blogging website.

Tumblr’s @mentions work similar to those supported on Facebook and Twitter. By typing the “@” symbol, a drop box will appear listing usernames. A Tumblr user can select a username and “mention” them on in a post or on their blog. The article says this feature could bring a lot of publicity to other user accounts. While the article explains that Tumblr always had the ability to support mentions, it was a hidden item, and most users didn’t know it existed. Now @mentions are accessible to all users.

Dan Carter, vice president of client relations at online marketing company Red Cherry Web Design Calgary, says Tumblr’s addition of @mentions will boost engagement and improve popularity on the platform. “While Tumblr had supported hashtags for a long time, the addition of @mentions will make it easier for users to interact,” he says. “Users will be able to tag their friends in posts and streamline all engagement. It was definitely a smart move for the social network, especially if it wants to become a bigger platform. It will help make conversations between users more clear. Users will be more inclined to join now that there are @mentions.”

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About Red Cherry Digital Solutions
Red Cherry Digital Solutions is the search arm of Red Cherry Interactive Solutions Inc. and is Calgary's #1 SEO & PPC Company. Red Cherry Digital Solutions specializes in ensuring that small & medium businesses gets prominently displayed in search results of leading search engines like Google, Yahoo!, Bing and more, to help small & medium enterprises connect with customers searching for what they offer on their website. Some of our clients are https://www.origination.ca/, http://www.actionmarine.ca/, http://actiontree.ca/.

For more information about their Web Design Software, SEO & PPC services, please visit: http://www.redcherryinc.ca/