Ho Chi Minh City, Vietnam -- (SBWIRE) -- 09/29/2011 -- The trendsetting Fusion Resorts, known for its ground-breaking Fusion Maia’s all inclusive spa concept and Fusion Alya’s all inclusive dining concept, has currently secured 4 new locations for its new “fashion resort” concept, under the brand of Fusion Zana. Soon the International and Domestic market can enjoy these cutting edge designed resorts with fashion theme at locations such as Phu Quoc, Ho Tram, Cam Ranh and Hoi An.

According to Marco van Aggele, CEO and Co-founder of Serenity Holding, “The addition of Fusion Zana to our collection will breathe fresh air into the quite “straightforward” hospitality trends in Vietnam. So far, most hospitality developments across Vietnam are based on the same formula of “a place to sleep and relax” without truly capturing the essence of a good holiday, which in the long run will discourage high end travelers to visit Vietnam. Supported by our in-house team of dynamic managers and designers, Serenity always aims to look a few years ahead of the curve by conceptualizing innovative hospitality concepts in the very preliminary stage of a project. The new proposed Fashion resorts will “wow” high demanding travelers of the future with cutting edge designs, spectacular parties and a range of fashion related facilities.”

Chief Visionary Officer (CVO) and Co-founder of Serenity Holding, Mr. Louk Lennaerts shared, “Constantly talking with customers and investors has helped us gain deep insights into their underlying needs which surely a customer survey cannot find out. And we know that both investors and customers are never demanding less, creating new products and concepts to us is a must and a key ingredient for our resorts’ survival. The Fashion theme has long ago attracted billions of fans worldwide and we just think that it is the right time to introduce the combination of a resort with fashion life style to Vietnam to serve this high potential market and create these resorts into special interactive spaces!”

Fusion Resorts is a new movement consisting of Vietnam’s most unique, forward-thinking and individually oriented hotel, resort and residential properties. Since its launch in the market in 2008, Fusion Resorts has continuously sought to promote, embrace and uphold the idea of combining travel with a strong lifestyle approach. Today’s consumers today are more aware of a product’s development, and a lifestyle image is no longer just a trend. Discerning consumers today aspire more towards a brand that share the values they embrace. With the brand “Fusion”, a new combination is taking shape in tourism, which is the fact that the highest standard of comfort is linked to a more conscience investment. With properties for sales on locations such as Hoi An, La Gi, Da Lat, Ham Tan, Ho Tram and asset projects open and planned on locations such as Danang, Phu Quoc, Cam Ranh, Hoa Binh, Fusion Resorts will soon be Vietnam’s largest Internationally managed resort chain.