Wilmington, DE -- (SBWIRE) -- 01/19/2012 -- Union Park BMW allows Wilmington customers to build their own BMW online. Consumers can choose among all BMW models sold in the United States, and create their dream vehicle by choosing its colors, options, and accessories.

Consumers will first choose between the 1 Series, 3 Series, 5 Series, 6, Series, 7 Series, X3, X5, X6, Z4, and M models, followed by the trim level and body style they would like. Consumers can make their vehicle choice by series, horsepower, price, drivetrain, fuel efficiency, or body style. After selecting a car, customers will then have the opportunity to design their ideal vehicle.

The next step allows visitors to design their own BMW, starting with the exterior color. All optional colors for each model are available.

The next step is to choose interior leather and trim colors, followed by any optional packages, such as the Cold Weather Package or Luxury Seating Package. Next, consumers can choose among options, such as heated front seats and a rearview camera, and accessories like a BMW Touring Cycle and Mountain Bike Holder.

As a customer is building their ideal BMW, the MSRP is calculated, based on color choices, packages, options, and accessories. After the car has been built, customers can request a quote, after which they will be contacted by Union Park BMW regarding the new vehicle. To build a 2012 BMW, visit Union Park BMW at http://www.unionparkbmw.com/Build-Your-Own.aspx. Also, for the latest dealership news, information, and events, become a fan of Union Park BMW on Facebook at http://facebook.com/UnionParkBMW.

About Union Park BMW
Union Park BMW, http://www.unionparkbmw.com, located in Wilmington, DE, carries a large inventory of new BMW vehicles. The knowledgeable service department at Union Park BMW is readily on hand to assist with any repairs and routine maintenance, while the parts department is fully stocked with BMW parts and accessories. The BMW dealer also offers a wide selection of used cars, as well as auto financing. Union Park BMW is proud to be a leading BMW dealer and strives to provide its customers with superior customer service.