Maidstone, Kent -- (SBWIRE) -- 04/02/2012 -- Most companies are doing whatever it takes to increase their market share. Samsung has taken the cake with the massive investment they will inject into their brand. DCM Marketing Services knows that there is many ways to increase a company’s market share within an industry. The Managing Director of DCM Marketing Services adds, ‘money, time and effort are the 3 pillars to building and maintaining your positioning within your industry and that’s exactly what we do.’ Samsung Electronics has been trying to introduce new technology in a bid to increase market share.South Korea's Samsung Group has said it will invest a record 47.8tn won ($41.7bn; £27bn) this year to expand its various businesses.It will spend 31tn won to upgrade its factories and equipment and 13.6tn won towards research and development.

The BBC report that the announcement comes as global economic uncertainty has seen rival firms cut back their growth plans.Samsung is the world's biggest maker of TVs and memory chips and is South Korea's largest company.The firm has also been steadily increasing its share of the mobile phone market.The company also said it will hire 26,000 new employees this year.‘This kind of announcement seems to the very opposite of what many companies are projecting for this year. With so many unemployed people around the year 26,000 jobs on the market is in desperate need,’ continues the MD of DCM Marketing Services.

Samsung is South Korea's largest business conglomerate with 80 affiliate companies ranging from electronics to finance.Though the company did not provide a breakdown of how much money will be invested where, analysts said that the majority of investment was likely to go the company's electronics and memory-chip business. It is a wise idea to invest money where there is most likely going to be a return on investment.

Analysts said the company was keen to use its strong financial position to further strengthen its hold on the market."Samsung's got strong cash flow to make bold bets in new technologies," said Lee Sun-tae of NH Investment & Securities.Rival South Korean competitor, LG Group, announced earlier this month that it is reducing its spending by 15% in 2012. This is the perfect time for Samsung to cement their lead in the market when others are cutting back.

DCM Marketing Services is a fast growing sales and marketing company in Maidstone. The company is looking to increase their market share within the direct sales and marketing industry. ‘our industry is incredibly competitive, what puts us in good stead is the relationship we have with our clients and the services we provide them, continues the MD of DMC Marketing Services.