Miami, FL -- (SBWIRE) -- 04/23/2012 -- Taylor Software Development today announced the launch of its multimedia guided tour app, TourOn. Designed for zoos, parks, museums and other venues, TourOn extends the visitor’s experience by making audio tours, exhibit information and other multimedia content available directly on the visitor’s smartphone.

“Integration of mobile tactics is becoming increasingly necessary for businesses,” explains David G. Taylor, founder of Taylor Software Development. According to recent studies, mobile data usage is on the rise. It is expected that mobile devices will be the primary connection to the Internet by 2020.

“This new wave of media consumption presents a unique opportunity for venues to create a robust experience for guests. Especially on a device that is readily available. It’s a game changer,” says Taylor.

TourOn celebrated its official launch at the recent Hatsume Festival at the Morikami Museum and Japanese Gardens in Delray Beach, FL.

TourOn’s features include a GPS enabled map for outdoor venues, an audio player for guests to access audio tours, detailed information for stops and exhibits, and a photo gallery amongst others. It also allows venue administrators to easily update information with a user friendly back-end. TourOn is compatible on most smartphones including iPhone and Android.

For more information please visit http://www.touronapp.com.

Media Contact:
David G. Taylor
Taylor Software Development
P.O. Box 430854
South Miami, FL 33143
305-742-7020
contact@touronapp.com
http://www.touronapp.com