Engago Technologies Ltd.

The Content Marketing Challenge Is to Know the Interest It Generates from Businesses

Even if content receives much traffic, it can be it generates interest from residential surfers instead of businesses showing real interest. Residential people won’t buy B2B products or services. You need to get business people with your content.


Haslemere, Surrey -- (ReleaseWire) -- 05/04/2012 -- How to know if website content attracts visitors from companies and not residential surfers as only business people will buy.

Content marketing is all the hype and is appraised for the free amount of traffic it generates and thus interest in products and services of the company.

The problem is that getting a huge amount of traffic from non-business people is not beneficial for your lead generation and eventually sales. What is needed is content that attracts business people. This requires measuring the type of traffic (residential or business) for each page of content. Web analytic services don’t provide this type of information. Instead a website visitor identification service is required that reveals the companies visiting for each webpage allowing you knowing if the visitors are employees of companies.

LEADSExplorer allows knowing the companies visiting for each of the web pages of a website.

For more information about this powerful visitor identification information, lead generation and customer intelligence system, please visit: http://www.LEADSExplorer.com

Engago Technologies is a leading provider of on demand lead generation, visitor conversion and customer retention by delivering actionable information for businessmen to drive new business, increase revenue for all industries.

Engago Technologies Ltd. is a privately held company headquartered nearby London, UK and was winner Red Herring 100 Europe in 2008.