Brad Szollose, internet pioneer and excutive, releases his book on novel type of leadership in today's rapidly changing business environment. He explains Liquid Leadership, the management style to guide a multigenerational workforce.
New York, NY -- (SBWIRE) -- 09/10/2010 -- Internet pioneer and executive to release book on new type of leadership in today’s rapidly changing business environment
Brad Szollose, co-founder of the first dot-com agency to go public, explains Liquid Leadership - the management style to guide a multigenerational workforce in a competitive landscape.
It is time for Corporate America to step into the 21st century of Management - Gone is the old model of top-down hierarchy. A competitive landscape that is now global, a glut of information, a bumpy economy and a workforce that is young – and a little bratty – is forcing companies to rethink their approach to management. In Liquid Leadership, Brad Szollose speaks from 30 years of entrepreneurial and board room experience when he discusses how to integrate a diverse set of people into creative, cooperative, productive teams. The book, to be released on October 10th, gives managers the tools they need to nurture and lead a vastly heterogeneous workforce—from the Gen Y freelancer to the Baby Boomer in the corner office.
Liquid Leadership will be available in hardback (ISBN 978-1-60264-516-5) on http://www.bloomingtwig.com, http://www.amazon.com, or http://www.barnesandnoble.com. More information can be found at the author’s web site http://www.liquidleadership.com.
About Brad Szollose
Brad has over 30 years of entrepreneurial experience yet is no stranger to the Boardroom - during the Dot Com Era of the early 90's, Brad cofounded K2 Design, Inc. which later raised over $7 million through private placement and an IPO. As a C-Suite Executive, Brad applied his unique management style to a young, tech-savvy Generation X & Y Workforce producing great results. Brad’s management model won K2 the Arthur Andersen NY Enterprise Award for Best Practices in Fostering Innovation Among Employees. Visit http://www.bradszollose.com for more information.
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For more information, please contact:
Pamela Pelletier, pamela@bloomingtwig.com