Miami, FL -- (SBWIRE) -- 12/04/2014 -- Although the recurrent perception about optimizing a website for the user is significant, one cannot overlook the importance of search engines. A website is worthless unless it ranks on any commercial search engine's pages. SEO techniques, when done with accuracy and precision, can help bring in traffic to a website and boost the ranking. Search engines are constantly changing and updating to provide better and more targeted results to users and SEO assists search engines in this endeavor.

An individual could attempt to practice SEO for their website without any professional help, but they need to strictly adhere to search engine guidelines and follow several effective SEO tips that would guide them in optimizing their website. It is not easy to follow search engine standards and any minute error could greatly affect one's business. So it is better to hire professionals like the team at Paton Marketing who are trained to deal with the unpredictable operation of search engines and who can efficiently optimize a client's website.

Here are some methods to improve the ranking of a website:

1) Effective Design: A website should be appealing but also responsive. Also, ensure that the website is compatible with all kinds of devices.

2) Keywords Precision: Fixating on keywords is not obligatory; instead one must focus on understanding consumer preferences to select accurate keywords that would bring in potential customers. Keyword that has no relevance to a specific website is useless. Keywords should be relevant and targeted to attract potential customers.

3) Substantial Content: Todd Paton has observed that good content has the power to impress consumers and compels them to take action. Quality content can bring positive change to a sinking business. However, duplicate content and content stuffed with keywords should never be practiced since they are a violation of search engine guidelines. Developing content that is engaging and informative with all the necessary keywords infused is a must.

4) Marketing Strategy: Optimizing a website is the first step and the next crucial step is effective promotion of its services on social media platforms. Todd Paton feels that communication with the customers on a personal level is important and social media sites provide that opportunity. Engaging the customers in advertisement and marketing strategies will help improve the campaign.

If one needs expert guidance to boost their online visibility, Todd Paton can be their ideal partner. His firm Paton Marketing is the best SEO and website design agency one can associate with.

About Todd Paton
Todd Paton is a renowned SEO expert in Florida. His firm Paton Marketing is able to provide quality services to their clients and helps their business bloom. One can visit his website toddpaton.net to check his credibility.