San Diego, CA -- (SBWIRE) -- 12/09/2014 -- "Black Friday is dead," declares Mandy McEwen, founder of Mod Girl Marketing. "Holiday gimmicks are dead. This year, sales were below expectations because all the stores are promoting 'Black Friday week' or 'Cyber Monday month,' but let's face it: people want deals all the way up through Christmas and businesses are going to give it to them." The bottom line is that it's not too late to turbo-charge one's holiday marketing efforts this year.

"Twitter is one of my favorite tools because it's so quick and easy to jump into the conversation and offer solutions in real-time," she adds. Mod Girl Marketing uses data monitoring software to find customers looking for her clients' products or services and connects with them directly. She tests out sponsored ads and microsites to find which designs convert the most sales. She plans out tweets in advance, but can change the wording on a dime if something isn't working right.

Last week, Mod Girl Marketing published a blog detailing eight ways to boost holiday sales through Twitter during the last few weeks of the 2014 Christmas season.

Expert tips include:

- Knowing when to post promotions and content.
- Using images to solicit consumer participation.
- Following consumer conversations pertaining to one's brand or products.
- Providing shoppers with gift ideas and information.
- Gathering ideas and organizing goals using Twitter's new Small Business Planner app.
- Signing up for a Twitter Advertising Account to use the site's built-in features.
- Asking for help and delegating certain activities to a trusted virtual assistant.

Mod Girl Marketing offers consulting services, as well as customized packages that include the precise services a company needs – nothing more, nothing less. "We're not like cable television," says Mandy, "where you're sold all these useless services bundled up into super-inflated packages. We can give you as little or as much assistance as you need, whether it's a couple hours of one-on-one consulting or a fully automated social media / content marketing package."

For more detail on the Twitter holiday marketing tips listed, visit the Mod Girl blog or contact Mandy McEwen directly. This time of year, it's easy to feel lost in the flood of holiday promotions. It helps to work with a professional company that has years of experience boosting brand presence in 30 days or less.

About Mod Girl Marketing
Mod Girl Marketing is a full-service, boutique online marketing firm that provides effective search engine optimization, social media management, digital branding, marketing and design services to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant. Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com. Follow Mod Girl Marketing on Twitter for a fresh flow of Internet marketing ideas