Albany, NY -- (SBWIRE) -- 12/22/2014 -- A new growth driver for satellite

This report compares and analyses how the various fixed networks are positioned for broadcasting UHD, and also identifies which technologies are best suited to the format by looking at their specific strengths and weaknesses.

It analyses the importance of UHD in the strategies of consumer electronics manufacturers and its impact on growth in the TV market.

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The report also looks at the positioning of content publishing and distribution players in the context of UHD by evaluating which of these players are adopting pioneering strategies. Some of the strategies used to integrate UHD into players' offerings are detailed.

Finally, it aims to analyse the impact of this new market on the satellite industry using market forecasts for 2018.

Table of Content

1.Executive Summary
1.1.Quality will vary between the various broadcast networks
1.2.UHD, a growth driver for the TV set market
1.3.Content distributors and broadcasters gradually integrating UHD into their strategies
1.4.Satellite particularly well-positioned for broadcasting high-quality UHD to a wide audience

2.Methodology & definitions
2.1.General methodology of IDATE's reports
2.2.Methodology specific to this report: forecasting methodology
2.3.Definition of UHD
2.3.1.Format
2.3.2.HEVC a necessity

3.Comparison of various fixed networks with regard to UHD broadcast positioning
3.1.Fixed networks: strengths and weaknesses for UHD distribution
3.1.1.DTT
3.1.2.Cable
3.1.3.IPTV
3.1.4.OTT
3.1.5.Satellite
3.2.Which network will be the most suited to broadcasting UHD?
3.2.1.DTT is not suitable
3.2.2.Coverage of broadband terrestrial networks is limited
3.2.3.Satellite, pioneering high quality video broadcasts

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4.Issues around equipment
4.1.TVs, primary driver of market growth in a diverse technological context
4.1.1.UHD only just taking-off
4.1.2.The range of UHD products available is growing
4.1.3.UHD shooting and broadcasting still in the testing phase
4.2.From LCD to OLED: a desirable convergence of these technologies
4.3.Pricing models of TV technologies
4.4.UHD, a growth driver for the TV set market
4.4.1.Renewed market growth by 2016
4.4.2.'Smart TVs' will account for 41% of TV sales in 2014
4.4.3.Growth of the Ultra-HD market is expected to accelerate from 2016
4.5.STBs are essential

5.The positioning of content distribution and broadcast players in relation to UHD
5.1.Players' fingers burned by 3D
5.2.But the success of OTT could be an incentive to differentiate through 'premiumisation'
5.3.OTT operators: possible pioneers of UHD?
5.3.1.OTT leaders are focusing on 4K in their strategies
5.3.2.A way to assert their leadership in the face of traditional channels...
5.3.3.and up against consumer electronics players...
5.3.4.who are themselves adopting an OTT 4K distribution strategy
5.3.5.A potential obstacle: ISPs wanting to cap broadband speeds
5.4.TV channels: still exercising caution
5.4.1.The difference in quality not discernible enough for consumers
5.4.2.Business model questions
5.4.3.Public service channels driving UHD forward
5.4.4.A strong correlation between enthusiasm from channels and the presence of national equipment vendors
5.4.5.Gradual creation of a UHD content catalogue contributing to enhancing the quality of HD
5.4.6.Major channels interested in testing UHD over DTT
5.4.7.Development is likely to be driven by major international sporting events in the future
5.4.8.Caution also influenced by the economic climate
5.5.Still not many distribution players present in this market
5.5.1.Cable operators could invest in UHD to offer a more comprehensive range of services
5.5.2.Telcos are in a strong position with fibre
5.5.3.DTH service providers are positioning themselves to maintain their lead

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6.UHD, a growth driver for satellite operators?
6.1.Market forecasts for 2018
6.2.Long-term uncertainty and opportunity factors for satellite operators
6.2.1.Growth drivers and barriers to UHD development
6.2.2.With growth expected to accelerate from 2019, this market could be a source of significant revenue for satellite operators

Table 1:Key factors affecting demand for satellite as a TV/video broadcasting medium
Table 2:Compatibility of UHDTV in MPEG-4 AVC, DTT
Table 3:Compatibility of cable with UHD using HEVC, DVB-C vs DVB-C2
Table 4:Satellite UHD compatibility in HEVC per 36 MHz frequency
Table 5:Summary of satellite capacity rental costs for a SD/HD/UHD channel using DVB-S or DVB-S2
Table 6: Summary: Positioning comparison between different broadcast networks
Table 7: TV price ranges by screen size, 2014
Table 8: UHD TV sales, 2014–2018
Table 9: Features of STBs offered by various telcos and pay-TV operators, end of 2013
Table10: Growth in Free's ARPU

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