Staffordshire, England -- (SBWIRE) -- 09/25/2010 -- A revolutionary concept of mobile advertising not previously thought possible is now making its way across traditional advertising platforms to emerge as the next big thing in interactive advertising.

Dubbed as BlueMAGNET, a software that sends advertising materials over a short range coverage that captures active mobile devices using Bluetooth technology, is the next generation marketing system.

BlueMAGNET is a http://www.bluemagnet.com/ Bluetooth Marketing solution that relies on Bluetooth in communicating to the public within a certain coverage location by tapping into the wireless connectivity feature of today’s advanced mobile communication devices.

Studies show that a very high percentage of possible customers are now carrying cellphones and devices that are Bluetooth-enabled, accounting for roughly around 80% of mobile communication and handheld device users.

The software can be accessed from the BlueMAGNET.com and will take a minute to install, but once up and running will immediately start acting like a huge magnet for customers.

Within 500-meter effective range, BlueMagnet searches for Bluetooth-enabled devices and automatically sends offers for advertisement materials to be sent. When the device or cellphone owner accepts the offer, the message will be delivered quickly to the device.

Advertising materials include text, images, audio files, video clips, business cards and even calendar reminders. It can also send Java applications and games as well as common Office document files in such formats as word, excel and pdf.

The BlueMagnet can be setup in malls, cafés and restaurants, banks, concert halls, mass-transit terminals, bookshops and several other establishments. The system can also be set to run on auto-pilot and 24/7 all year round thereby making advertising using such system inexpensively efficient.

Bluetooth is an open wireless technology standard for data exchange within a short range or distance utilizing short wavelength radio transmissions from fixed and mobile devices, thereby creating personal area networks (PANs) with high levels of security.

Created by telecoms vendor Ericsson in 1994, it was originally conceived as a wireless alternative to data cables by connecting several devices and overcoming problems of synchronization.