San Diego, CA -- (SBWIRE) -- 02/19/2015 -- It's natural for business owners to question their investment after months of posting blogs and receiving little or no comments from readers. Detailed analytics to show traffic statistics helps, but without clearly expressed goals, B2B blogging can feel like a futile effort. Mandy McEwen, CEO of Mod Girl Marketing, explains eight reasons why blogging is worth the investment.

"Many people still think business blogging is just about increasing website traffic," says McEwen. "Yet, it's about so much more. A blog is an important way to not only cultivate the sale, but also establish a reputation as a leader in your respective industry. A really solid blog is the best type of publicity you can buy."

She explains that the top B2B blogs:

- Tell a story about company culture
- Build credibility that leads to sales
- Reflect brand image
- Attract talented employees
- Draw journalist inquiries
- Foster loyalty among partners
- Solicit valuable feedback
- Encourages knowledge acquisition

More information can be found pertaining to each of these points in McEwen's latest blog:
http://www.8waysin8days.com/8-reasons-b2b-businesses-blog/

About Mod Girl Marketing
Mod Girl Marketing is an online marketing firm that provides content marketing services for businesses in various industries, including healthcare and technology. "We have a lot of clients who know their blog can be doing more for them with greater consistency and better writing," says Mandy. "We have writers with degrees in journalism, and experience in business, technology, healthcare, real estate and marketing who can lend practical expertise, in addition to well-researched, edited content. Publishing on a regular schedule and promoting the content across social media channels helps us give business blogs a more robust presence, so companies see real results."

Recently, one of Mod Girl's clients – a plastic surgeon – saw his blog traffic spike from 2,729 to 12,886 page views in just one month. The number of people spending over 30 minutes reading through his site more than doubled. Social media referrals increased by 150%, driven by blogging efforts and a more consistent social media schedule.

McEwen invites businesses who are interested in blog improvement to contact her directly for industry research and consulting services, or for fully automated content production, scheduling, and promotion.

More information on Mandy McEwen and Mod Girl Marketing can be found at http://www.8waysin8days.com/hire/