Parramatta, NSW -- (SBWIRE) -- 03/16/2015 -- With the boom in the e-commerce segment, advertisers have launched their arsenals on the digital platform. According to the latest statistics available, online marketing tools have evolved into a vital requirement from being just an add-on to traditional marketing tactics. Statistics show that as much as $135 billion were spent by companies worldwide on digital marketing collateral. As many as 78 per cent of CMOs worldwide think that custom content is the future of marketing. Projected figures show that internet advertising will contribute as much as 25 per cent of the entire ad market by 2015. These overwhelming figures show that in the coming years, online marketing tools such as Google AdWords marketing, search engine marketing, Google ads will only assume a further strengthened forms in the digital marketing warzone.

There are several aspects of online advertising. Search engine marketing being the primary and one of the most successful among them. According to sources, as much as 33 per cent of traffic from Google's organic search result go to the first item listed. This holds much importance as companies are getting more competitive and aggressive in their race to reach and remain on the top of search engine listings. Some of the tools used in this endeavor include custom content, Google display advertising, Google AdWords marketing, AdWords management, Yahoo search marketing, AdWords, social media management etc.

Online advertising holds much more potential in generating leads than traditional methods. The analysis of sales has thrown up overwhelming statistics with results indicating that inbound marketing delivers a whopping 54 per cent more leads than traditional outbound marketing. It is for this reason that in 2013, as many as 55 per cent marketers across the globe raised the numbers on their digital marketing budgets.

Visual appeal is another factor that is taken into consideration by digital marketers while advertising their product. Studies show that as many as 65 per cent of the audience consists of visual learners who find images and videos more appealing. It is for this reason that in the past years, websites with videos on their landing page enjoyed more conversion rates – as much as 86 per cent! This is simply because the brain processes visuals 60,000 times faster than text – a concept which is quite elementary, but brilliantly applied to use by smart advertisers!

The staggering figures indicating the success of digital marketing on various levels keep pouring in, only to reinforce the fact that online advertising will get only more aggressive, innovative and multi-dimensional in the coming years. Hence, it has become imperative for every entrepreneur to rethink branding and advertising strategies and inculcate these new age advertising tools into his marketing budget.

Companies such as Aiims, a Google certified advertising agency Sydney, excel at molding the branding and advertising strategy to create unique campaigns and promotional events that leverage the target audience to the maximum and create long lasting impressions. Aiims are Google certified partners and as Google partners, they specialize in Google shopping, Google advertising, search engine optimization tips and several other digital marketing tactics.

About Aiims
Aiims stands for the Australian Institute of Internet Marketing Services, which is one of the leading online advertising agency and Adwords agency based in Sydney. This SEO Company Sydney is a Google certified company and Yahoo certified partners. One of the best search engine optimisation companies in Sydney, these AdWords specialists offers its services through its members companies namely iAds, Smart SEO, Smart Media and Socia6Six.

To know more information on online advertising costs, search engine optimizations costs visit:
http://www.aiims.com.au/

Contact : AiiMs Group
Address : Level 5, Suite 1 60 Macquarie Street
Parramatta, NSW
Australia, 2150
Phone Number : 1300 641 849
Email : info@aiims.com.au