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Advertising: Global Industry Almanac Research Report Share

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Albany, NY -- (SBWIRE) -- 04/24/2015 -- Introduction

Global Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

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Features and benefits

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising market
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market
Leading company profiles reveal details of key advertising market players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the global advertising market with five year forecasts
Compares data from 25 countries globally, alongside individual chapters on each country.

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Highlights

The global advertising industry had total revenues of $101,999.9m in 2014, representing a compound annual growth rate (CAGR) of 4.1% between 2010 and 2014.
The food, beverage & personal/healthcare segment was the industry's most lucrative in 2014, with total revenues of $26,151.8m, equivalent to 25.6% of the industry's overall value.
The performance of the industry is forecast to accelerate, with an anticipated CAGR of 5.1% for the five-year period 2014 - 2019, which is expected to drive the industry to a value of $130,955.5m by the end of 2019.

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