Lancashire, UK -- (SBWIRE) -- 06/19/2015 -- According to recent news from the Agriculture and Horticulture Development Board (AHDB) there is a planned Pulled Pork campaign which will be supported by culinary celebrities including Tom Kerridge, the Michelin starred T.V Chef. With the intention of encouraging interest in British pork as an affordable and attractive food, the campaign for pulled pork is expected to be supported with over 1.3 million 'perfect for pulled pork' stickers displayed on associated pork products in supermarkets. Retailers are hoping this will further the current popularity of pulled meat products and encourage people to try it themselves at home.
Pulled pork especially has soared in popularity in recent years, especially in light of how tender and succulent the meat can be. This makes for a tasty sandwich filling as well as satisfying in itself, and because of how the meat is cooked and drops away from the bone, this is an attractive choice for children also. Pork has seen a particular usage for pulled meat, as the shoulder offers an ideal joint to produce the most ideal texture. That BPEX, the pigs division of the AHDB is therefore planning to use a pulled pork campaign to further sales highlights how popular it is.
About The Pendle Pig
The Pendle Pig, a company based in Lancashire, are key experts in the provision of pulled pork, provided by roasting whole joints of pork as part of a full catering service. They are also frequent commentators on industry news and were quick to reflect on the new campaign.
"We are very excited by the prospect of the campaign to increase the interest in pork products, bolstered by pulled pork especially," a spokesperson said "We are confident this will be very effective and hope that people really can see the brilliant potential in pork.
However, for the best pulled pork experience, we urge that everyone try the most traditional way at least once – with a full hog roast. This is a service we provide and are determined to bring to more. A whole roast pig is sure to be the centrepiece of any event, and in light of the AHDB prospects, is sure to impress."
PR Contact:
(The) Pendle Pig
Company name: The Pendle Pig
Tel: 01282 452 105
Website: http://www.hogroastslancashire.co.uk
Contact person: Darren Hargreaves
Email: info@hogroastlancashire.co.uk
Address: 7 Kestrel Court
Bridgewater Close
Hapton, Burnley
BB11 5NA