High Wycombe, Bucks -- (SBWIRE) -- 11/01/2010 -- Leaders in the design and manufacture of high performance partitioning systems Optima, has been shortlisted at the prestigious CMA (Construction Marketing Awards) 2010 in the category of ‘Best use of Technical Information’.
The shortlist is in recognition of the company’s initiative in developing a more cost-effective, sustainable and efficient way of presenting its extensive technical library to customers, including specifiers and contractors.
With a number of extensive technical guides and manuals covering its range of products and systems, Optima sought to find a way of presenting the material in a way that differentiates them from competitors. The result was the production and distribution of Optima-branded USB dongles in the style of a pill capsule to “take the pain out of detailing”.
Each dongle contained an auto-loading Flash interface featuring a wide range of information including a directory of CAD DWG files, in depth 3D illustrations, animations of core product features, designer’s guide with technical documentation, high quality photo galleries and Optiman – the superhero game for architects.
As well as providing a convenient and efficient method of accessing information, the new dongles also provide a sustainable way of presenting the company’s technical information by significantly cutting down on the use of paper.
To further demonstrate the company’s commitment to the use of new technology, Optima has commissioned the development of an iPad application. Once developed, this will enable the company’s sales force to use iPads in lieu of brochures and photo presenters, again reducing the company’s dependency on printed literature.
The awards are organised by CIMCIG (Chartered Institute of Marketing Construction Industry Group) and feature 15 categories. The winners will be announced at a gala dinner on the 2nd December.
For further information on Optima’s range of partition systems, visit www.optimasystems.com or call 01494 492725.
For further information, please contact David Ing at CFA on:-
Telephone: 01622 754295
Mobile: 07802 409484
Email: david@cfa-group.com
Notes for editors:
Optima Contracting Limited - An award winning innovative division, that specialises as a supply and fix subcontractor in the office partitioning market in London and the South East, primarily, but not exclusively, selling Optima branded products. The emphasis of the business is on design, quality, performance and site safety. Optima Contracting regularly designs and installs bespoke projects where special features are required as well as installing the standard ranges of Optima Systems partitioning and drywalling.
Optima Products Limited - A wholly owned subsidiary that designs, manufactures and distributes an extensive range of Optima branded system partitions and associated products. Optima Products are installed in the UK by Optima Contracting or our nationwide network of approved Dealers. We also export goods world wide through various licensing schemes. Optima Products has one of the widest ranges of partitioning systems available in the UK.
Optima Products provide an extensive designer guide which is an invaluable tool for specifiers. They also provide detailed installation manuals for installers to ensure our stringent quality standards are maintained.
For further details please contact:-
Laura Jameson
Optima Products Ltd
Mill Road
Radstock
BA3 5TX
01761 438100
Marketing@optima-group.co.uk