Phoenix, AZ -- (SBWIRE) -- 11/01/2010 -- Former State Trooper Creating New Awareness to Reduce Drunk Driving.

NSN Films, Inc. and Livetaxis.com announce the launch of the 1st Annual National Taxicab Awareness Campaign and "Safe Ride Home" video contest.

The campaign will start November 1, 2010 and end January 1, 2011, which coincides with the holiday season when people are more inclined to drink alcoholic beverages at parties and other gatherings.

"Drinking alcoholic beverages affects a person's decision-making capabilities," says Executive Producer and former State Trooper, Eric Ross. Through this campaign, NSN Films, Inc. and Livetaxis.com aims to create a new thought process, in which people will arrange transportation before and after a night of drinking, preferably before.

"A night out with friends should be fun, not a disaster that ends with death, injury or arrest," says Ross, "and the key to that is proper planning in advance. We want everyone to have a great time and share it with us."

The "Safe Ride Home" video contest complements the 1st Annual National Taxicab Awareness Campaign.

We want people to take videos of their night out, their safe ride to and/or from their destination and upload them to our website. The video that gets the most votes and graded by our in-house judging will be eligible for the Grand Prize.

No purchase is necessary, and complete rules are available at Livetaxis.com.

Livetaxis.com is a new, Internet-based reality show that features footage from live taxi rides. Livetaxis.com does not give away money or hide cameras. "We just have a lot of fun," says Ross.

Currently, NSN Films, Inc. and Livetaxis.com is filming in Tempe, AZ, and we are in the planning stages to film in other cities. The primary focus is college towns!

For more information, please log onto Livetaxis.com or e-mail Eric Ross at eric@livetaxis.com