Boca Raton, FL -- (SBWIRE) -- 11/26/2010 -- Diabetica Research Solutions, Inc. (DRSI) - http://www.drsi-inc.com - launched the initial stage of its all encompassing media strategy for diabetes energy formula, drsi ReStore! Energy™, that targets the New York City Metro Area. The targeted media program, which supplements the National Television campaign, includes high saturation local commercial spots on television and radio, and internet banner ads to appear specifically on web pages viewed by people in New York City and the surrounding area. The goal of this campaign is to increase awareness of the breakthrough diabetes energy formula - drsi ReStore! Energy™ and inform people that it is available in Duane Reade and Rite Aid pharmacies.

Michael Dugan, Director of Marketing -DRSI, said, "We are promoting our brand in the New York City Area to support our active retailers including Duane Reade and Rite Aid pharmacies, and we are evaluating opportunities to implement this type of locally targeted, saturation media strategy in several of our other markets where we have significant distribution. By supplementing our national television schedule with a locally targeted multimedia strategy, we can increase awareness of the brand drsi ReStore! Energy™, and expand our reach to many millions of people with diabetes."

Diane Kress, RD, CDE, New York Times Bestselling Author of the book The Metabolism Miracle also recently endorsed ReStore! Energy™ in her blog. She stated, "Among the worst things for those with metabolic syndrome, diabetes, and pre-diabetes is to consume high concentrations of simple sugar AND high doses of caffeine. I was pleased to see that ReStore! Energy™ contains no caffeine and no sugar. I was thrilled to see that it is a true energy replenisher designed with our needs in mind."

Dugan explained, "With our national television campaign, locally targeted multi-media strategies, and the endorsement of Diane Kress, and other opinion leaders, we are building awareness for ReStore! Energy™ and educating people with diabetes that they now have a healthy solution to help them beat fatigue and stay active and energized. We intend to ensure that they discover ReStore! Energy and know where they can go to purchase it. In New York, that includes Duane Reade and Rite Aid pharmacies."

drsi™™ ReStore! Energy comes in easy to carry, single serving stick packs and is mixed with water to make a great tasting drink. It restores long lasting, balanced, all natural energy and hydration with no sugar, no caffeine, no calories, and low carbs.

drsi ReStore! Energy™ is rapidly expanding its national retail distribution. In addition to Duane Reade and Rite Aid pharmacies, it is also available in Kroger, Ralphs, Kinney Drugs, Winn-Dixie, Giant Eagle, H-E-B, CVS.com, USA Drugs, Navarro, The Medicine Shoppe Pharmacy, SaveMart, HyVee, Leader Pharmacies, Family Pharmacy, Wegmans, Schnucks,, and many fine retailers across America.

For more information on Diabetica Research Solutions, Inc, and drsi™ ReStore! Energy please contact Rebecca Reshefsky at: Rebecca@EnergeticDiabetic.com or log on to: http://www.drsiReStoreEnergy.com. Diabetica Research Solutions, Inc. is a private consumer healthcare company founded to help people live better every day with diabetes. drsi™ ReStore! Energy is its flagship product. DRSI will continue to develop and launch new healthy and natural solutions for people with diabetes to improve their quality of life.